This project is part of my fall internship at Shaye. I was tasked to redesign the mini cart for the mobile (iOS) e-commerce website to promote the users to the final destination (checkout). Shaye India is an e-commerce store based in India, selling Western/Indian fusion Women’s clothing with worldwide shipping.

About the mini-cart

The Mini-cart is a virtual shopping cart that typically hovers over a page so customers can efficiently exit out of the cart to continue shopping or go straight to the main shopping cart page for checkout. It is implemented to provide an overall easier experience for browsing and shopping.

After assessing heat maps of the site on mobile (the more popular device that visits Shaye) — we noticed that user’s would abandon the website when the mini-cart would pop up. Ultimately indicating that their motivation to complete the checkout experience would decrease at the sight of the mini-cart.

Through competitive analysis, user interviews, journey mapping, and iterative prototyping, I independently redesigned the mini-cart to introduce features like motivating CTAs that encourage users to unlock discounts by adding more items, enhanced clothing carousels, product adaptation options, and more.

How was this achieved?

• Developed a design brief to define the problem space and establish a realistic timeline for developers and stakeholders.

• Conducted competitive analysis of three major e-commerce shopping experiences to explore mini-cart design possibilities.

• Led user interviews with three shopper types to uncover diverse needs across demographics and shopping intents.

• Translated interview insights into journey maps to identify key pain points and inform solutions.

• Designed two low-fidelity prototypes and facilitated voting to select the preferred direction for further refinement.

• Designed the high-fidelity prototype on Figma and sent it off to development ahead of the project deadline.